How Wellqen Life Sciences Built a Structured Trademark Application Portfolio
Wellqen Life Sciences Pvt. Ltd. operates across the pharmaceutical and healthcare sector with a portfolio of brands including Complido, Ovicore, Wellqen Life Sciences, and Hepicore.
To strengthen its trademark portfolio, our client decided to file multiple trademark applications across 2 key classes: Class 5 and Class 35, covering both product-related and commercial activities.
At a Glance
- 4 brands covered by applications.
- 2 trademark classes.
- 6 Word Mark applications.
- 4 Device Mark applications.
- Applications in 2 Classes.
The Core Objective
The objective was to seek protection for their multiple pharmaceutical and healthcare brands across Classes 5 and 35, including their brand names and logos, to establish a strong corporate brand identity and to create a more structured trademark application portfolio that can be considered alongside the company's future branding and business requirements.
Our Core Challenges
With multiple pharmaceutical and healthcare brands under one corporate portfolio, Wellqen Life Sciences needed a trademark strategy that could seek protection for more than just individual brand names.
The Company Sought to Protect:
- Specified pharmaceutical and medicinal goods.
- Brand names and visual identities.
- Specified commercial services.
- It's corporate brand identity.
- Future trademark filing opportunities.
A single application would not necessarily address all of the client's identified filing requirements across the different brands, mark formats, and classes.
The Filing Approach
For Wellqen Life Sciences Pvt. Ltd., the filing approach covered multiple brands, classes, and mark formats based on the client's filing requirements.
1. Multi-Class Filing Approach
The company filed applications under:
Class 5: Specified pharmaceutical and medicinal goods.
Class 35: Covered the specific commercial services identified in the relevant applications.
This approach enabled the company to seek trademark protection for the specified goods and services.
2. Multi-Brand Protection
The applications cover 4 distinct brands:
| Brand | Class 5 | Class 35 | Mark Type | Current Status |
| Complido | Device Mark | Device Mark | Device Mark | Accepted and advertised |
| Ovicore | Word Mark | Word Mark | Word Mark | Objected |
| Wellqen Life Sciences | Word Mark + Device Mark | Word Mark + Device Mark | Word and Device Marks | Word Mark: Accepted & advertised Device Mark: Marked for examination |
| Hepicore | Word Mark | Word Mark | Word Mark | Formalities Check Pass |
3. Word and Device Mark Filing Approach
For its primary corporate brand, Wellqen Life Sciences, the company filed both Word Mark and Device Mark applications across Classes 5 and 35.
This helps provide the company's brand with separate applications for its Word and Device Marks.
Portfolio Outcome
The filing strategy has helped build a structured trademark application portfolio for the company's brands, which aligns with the company's diverse brand and business requirements.
Key Outcomes
Wellqen Life Sciences Private Limited has adopted a proactive, diversified, and multi-brand, multi-class, and multi-mark filing approach. Instead of relying on a single trademark, the company filed applications covering multiple brands and specified goods and services.
The applications span four brands, two classes, and two mark formats.
4 Brands Covered
Complido, Ovicore, Wellqen Life Sciences, and Hepicore are covered by the applications.
2 Business Areas Covered
Class 5 addresses specified pharmaceutical and medicinal goods, while Class 35 extends coverage to specified commercial services.
Multiple Layers of Trademark Applications
The use of both Word and Device Marks further helps diversify the company's trademark applications.
Active Portfolio Progression
Applications currently span different stages, including Formalities Check Pass, Accepted & Advertised, Marked for Exam, and Objected.
Customer Journey
Wellqen Life Sciences' trademark journey reflects a progression from filing applications for individual product brands to developing a broader trademark application portfolio. Rather than relying on one trademark, the company filed applications for four brands across two classes, while also incorporating Device Mark applications for its corporate brand. This approach can support future trademark filings for existing brands and potential product diversification and business expansion.
Key Takeaway
Wellqen Life Sciences reflects how a growing pharmaceutical and healthcare business can adopt a multi-brand, multi-class trademark strategy to develop a structured trademark application portfolio.
With 4 brands, 2 classes, and applications across multiple classes, the company's approach goes beyond brand-name applications, helping create a structured trademark application portfolio covering specified goods, services, and device marks.