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Designs and trademarks fall under the category of intellectual property. Despite the similarities between a trademark and a design, they are very different. A trademark is a company's or an individual's brand or logo that is connected to their products or services. Design refers to the elements of a pattern or shapes applied to a specific item produced by an industrial process.
The Trademarks Act, 1999, governs the registration of trademarks in India, whilst the Designs Act, 2000, controls the registration of designs. However, it is preferable to register a trademark or design because doing so offers protection against unauthorised use by third parties.
A trademark is a symbol that sets your company apart from others. In other words, it is a powerful weapon that gives your offerings of goods and services distinctive branding and protection.
In India, you may register your trademark using the following forms:
The intriguing aspect of trademark registration is the fact that it gives you legal protection. Simply put, you obtain the sole authority to represent a brand as your own. You receive full legal authorization to use, rent, or sell it. You also have the sole right to submit a trademark amendment application.
Registration of a distinctive product design is known as design registration. In other words, it is the legal defence of your product's outward appearance.
Because of the legal protections provided by the design registration, no one else may create and use designs that are exactly like yours.
Additionally, the registration of a design grants an organisation a USP, or unique selling proposition, that shows how distinctively its product differs from that of the rivals.
The following are the purposes of design registration:
Intangible assets that represent a firm, such as a symbol, logo, name, or term, are protected by trademark registration. A trademark's appearance defines how relevant it is to the company's business goals and the nature of the goods and services it offers. To safeguard the trademark from acts of trademark infringement, protection is provided. In the event of trademark infringement, the owner of the trademark may file a lawsuit against the defaulters. Additionally, a trademark must exist before the trademark registration process may begin.
The goal of a design registration is to safeguard a product's design. Here, we're emphasising the product's utility as well as its beauty.
Although a trademark has some legal rights, the statutory fraternity also applies to unregistered trademarks. Therefore, under legal choice and illustration, an unregistered trademark is not disallowed.
Concerns concerning some legal rights are also present in the design. However, these rights do not have the same power as a trademark. In the end, legal action may be taken if the specific article differed from the documentation of the article.
A trademark typically refers to a mark or logo that symbolises your company. It typically appears in a variety of shapes, including phrases, names, logos, slogans, etc. This logo enables the consumer to distinguish a company's goods from those of its rivals. The intangible assets of a firm are protected by trademark registration.
An example of a diagrammatic representation of a specific product is a design. Design Registration is carried out in order to safeguard the design against infringement.
A trademark can be anything, including a name, a logo, or a piece of artwork. The distinctiveness should ultimately be followed, but innovation is not sought.
A design serves a certain intention, goal, or application. It is merely an illustration in diagram form. The professionals have prepared it. As a result, it ought to be creative.
The Trade Mark Act of 1999's standards is applied to registered marks. According to this Act, a mark can be registered as a trademark if it can be graphically represented and distinguish the goods and services of one company from those of another.
According to the requirements of the Design Act of 2000[1], a registered design is protected. This Act explains how to protect designs that are applied to any object, whether it be in two dimensions, three dimensions, or both, using any mechanical, chemical or combined processes, and which, when the object is finished, only appeal to and are judged by the sight.
Pointers |
Trademark registration |
Design registration |
Meaning |
A trademark is a symbol that determines the products or services that a company, person, or organisation offers. It could be a word, a logo, etc. |
A shape, pattern, or decoration that is added to an item to give it a pleasing appearance is all that is meant by the term "design." |
Innovation |
Trademarks are symbols that identify a product or service, such as a company name, emblem, word, phrase, or even sound. It must be distinctive but does not need to be innovative. |
As they are produced or made by artists or specialists, designs call for innovation. It must have an aesthetic appeal to the article to which it is applied and is not only a depiction. |
Protection |
Trademark registration protects the mark that represents a business. |
Design registration protects the design of a service or product. |
Purpose |
A trademark is a symbol that differentiates and tells consumers where their goods or services are coming from. |
A design is a beautiful pattern that is applied to a product to highlight its commercial value. |
Governing law |
A trademark is governed and given legal protection by the Trademark Act of 1999. |
A design is protected legally by the Designs Act of 2000. |
Registration |
A mark that can be visually depicted and differentiates the products or services of one business from those of another is qualified for trademark registration. |
Only those aspects of configuration, shape, pattern, or decoration applied to a product created by any industrial technique or means that appeal to and are judged simply by the eye are eligible for design registration. |
Renewal |
After paying the renewal fees, trademark registration is valid for ten years and can be extended for an additional ten years. |
The initial 10 years of a design registration are renewable for an additional five years. |
Evaluation |
The originality and class of the mark are taken into consideration when evaluating the trademark registration application. |
The appeal, cleverness, and uniqueness of the design are taken into account when evaluating the design registration application. |
Authority |
Trademark registration is offered by the Trademarks Registry. |
The registration of designs is handled by the Patent Office. |
So that's everything there is to comprehend about the key distinctions between trademark registration and design registration. Making the right choices about the implementation of intellectual property protection can be aided by being aware of their distinctions. It has long been debated whether the design right and trademark rights overlap.
This register, which is a component of intellectual property rights, aims to provide the same protection, at least in terms of leisure. An attractively designed product increases the product's commercial value and artistic appeal, whilst an eye-catching trade dress strengthens the relationship of the product with its origin.
However, the core components of these two IPs share some common traits and frequently overlap. The Trademark and Design Registration's boundary is hazy. If you want to apply for a trademark registration or a design registration for your business or any product, you can get help from Online Legal India.
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