How to Start a Jewellery Business in India?

By Online Legal India Published On 12 Aug 2025 Category Business Registration

If you want to start a small jewellery business in India or even a big one, it shouldn’t just be about selling gold or gems. Your main goal should be creativity, timeless value, and building trust with customers. With the right plan, essential licenses, branding, and customer focus, your dream jewellery business can conquer markets. India offers huge potential for traditional designs to modern, trendy jewellery. All you need is to polish your brain full of ideas, follow all the required steps, and create something that is unique and blows one's mind. In this article, you will get a detailed guide on how to start a jewellery business in India.

Types of Jewellery Businesses You Can Start

These are some jewellery businesses that you can start on your own:

Gold and Precious Jewellery Store: India’s most loved jewellery pieces will have to be precious gold, which is unmatched. If you are starting a store that sells BIS-hallmarked gold, diamonds, or platinum jewellery, it can lead to long-term business. But this requires a high investment at first, but promises good returns, especially during the festivals and wedding seasons.
Artificial or Imitation Jewellery Business: If you want a high-demand business but with low cost, you can go for the artificial jewellery business in India. These are trendy, very lightweight weight and perfect for daily wear as well as occasions. You can start this business from the comfort of your home or launch an online store through a website or Instagram with a small investment.
Handmade or Customer Jewellery: Handcrafted jewellery is growing rapidly in this generation. If you are creative, this is a good opportunity to offer personalised, unique pieces made from stones, beads, or even made from recycled materials. A great way to start this jewellery business is through Facebook and Instagram.
Jewellery Manufacturing and Supply: You can start a jewellery manufacturing business and supply it to retailers instead of selling it directly to the customers. This can include casting, polishing, stone setting and goldsmithing. You will need some trained artisans or technical skills to support the production of your jewellery.
Online Jewellery Store: Starting your own jewellery Instagram, website or selling it on platforms such as Flipkart, Amazon, or Myntra is one of the first steps to reach a better market.

How to Start a Jewellery Business in India?

If you have a dream of starting a jewellery business in India, here is how you can do it:

Choose a Business Structure: First, you need to decide on the business structure, like how you want to register your jewellery business. You can choose a sole proprietorship for small businesses, a partnership firm if you are starting with a partner, an LLP or a private limited company for bigger businesses. Most people often prefer a private limited company for a jewellery business that aims to grow.
Apply for Name Reservation: You need to choose a unique name that suits your jewellery brand and reserve it through the RUN (reserve unique name) service available on the MCA portal. A creative and catchy name often adds charm and identity to your brand, making it stand out in the crowd.
Get DSC and DIN: When you are registering it online, you will need a digital signature certificate (DSC) and a director identification number (DIN) for all owners and directors. These are mostly used for signing documents digitally and help verify the identity of the owner.
Register Your Company: Then, you need to go to the official MCA portal and fill out the SPICe+ form and upload all the required documents, such as ID proof, address proof, and business address details. You will then get a certificate of incorporation (CIN) once your application is approved.
Apply for PAN, TAN & GST: After the incorporation, you need to apply for a PAN, TAN, AND GST registration, if your annual turnover crosses the Rs. 20 lakhs threshold. But GST is mandatory for jewellery businesses, especially if you are dealing in gold or selling it online.

Licenses Required for a Jewellery Business

The details below include the licenses needed to start a jewellery business in India:

Company Registration

When you are starting a jewellery business, it is essential to register your company under a suitable business structure. This is a necessary step as company registration gives your jewellery business a proper identity.

GST Registration

Everyone knows that you need to register for GST when your annual turnover crosses Rs. 20 lakhs. For a gold or precious metal business, GST registration is essential for taxes, invoices, and e-commerce purposes.

BIS Certification for Hallmarking

If you are selling silver or gold jewellery, getting a BIS (Bureau of Indian Standards) hallmark registration is essential and a mandatory step. This ensures that the jewellery is pure, which can help in building customer trust.

Import-Export Code

If you are planning to sell jewellery internationally, applying for an IEC through DGFT is important to export your products legally.

Local Trade License & Shops and Establishments Act Registration

You need to get a trade license from your local municipal corporation and then register under the shops and establishments act. This is an essential step when you are operating through physical store or showrooms.

Professional Tax & MSME Registration

By registering under the Udyam (MSME), you can get benefits such as business loans, government scheme, and subsidies. You can also check for professional tax to register based on your state of residing.

Why Start a Jewellery Business in India?

The following details include the benefits of starting a jewellery business in India:

Huge and Ever-Growing Market: Did you know that India is one of the biggest consumers of gold and precious jewellery in the world? Well, the Indian jewellery market is expected to reach 100 billion USD by the year 2027. The main source of this is festivals, weddings, and rising income in a lot of Indian households.
High Demand for All Types of Jewellery: From diamonds to traditional gold to modern imitation and handcrafted ones, these various jewellery pieces are in demand worldwide. Nowadays, customers love designer jewellery, while millennials still love a bit of gold, which doesn’t hurt their pocket. This variety of personal choices creates room for multiple niches in a jewellery business.
Strong Cultural and Emotional Connect: In India, jewellery is not just an accessory but a part of someone’s biggest moments, such as their weddings, gifting traditions, or religious events. This emotional attachment ensures there is consistency and demand throughout the year, and especially during the festive and wedding seasons.
Lucrative Profit Margins: Jewellery businesses also enjoy a healthy amount of profit margins, especially when they are custom-made or luxury segments. If you are a wholesaler, designer, or retailer, there is great potential for earnings if you have proper knowledge, can manage sourcing, pricing and quality well enough.
E-Commerce & Export Opportunities: Various platforms such as Amazon, Flipkart and Instagram make it easier for businesses to sell their jewellery online. Indian jewellery has now reached the global market, now than ever, which opens doors for export and branding on an international level.

Common Mistakes to Avoid

If you are launching a jewellery boutique, here are some mistakes that you need to avoid:

Not Registering the Business Properly: A lot of jewellers skip the company registration, thinking that it's not essential. But if your business is not registered, you cannot operate it legally, which can also cause distrust between customers.
Ignoring Quality Control and Hallmarking: If you are selling the jewellery without even checking its quality, then it can be risky. Jewellery in India, gold or silver, needs to be BIS hallmarked, which guarantees its purity. By not following this step, you can put your business in jeopardy, and it can also lead to customer complaints and legal penalties.
Underestimating Online Presence: In this age, if you do not have a good online presence, like a website or social media page, then it can result in limiting your growth to an offline business. A lot of jewellers rely heavily on offline stores and miss out on the huge customer base present online. So, make sure to create a simple website or an Instagram store and build your online presence.
Poor Inventory and Pricing Management: Another mistake that you need to avoid is not keeping proper track of your stock. This can lead to making incorrect decisions when setting prices or failing to update rates in response to market fluctuations, resulting in losses. Start using inventory tools and always stay informed about the gold prices regularly.
Copying Designs or Using Unlicensed Content: If you use someone else’s photos or designs from the web without their consent can also lead to copyright issues. You should always make sure that your designs are original or at least use licensed content for promoting jewellery and for catalogues.

If you are starting a jewellery business in India, then this is the chance to make it big. But this success will only happen if you mix your creativity with compliance. You need to avoid all the common mistakes mentioned, which can actually save you from costly setbacks. When you are providing quality, building trust with your customers, and staying compliant legally, then you can definitely make your brand big in this competitive market and gain loyal customers for life. This blog provided you with detailed information on how to start a jewellery business in India. If you want to get assistance when filing a company registration or a BIS certificate for your gold jewellery business, contact Online Legal India.

FAQ

Why is company registration important for starting a jewellery business?

Company registration is important as it gives your jewellery business a proper identity. It makes it easier to get loans, helps in building the trust of a customer and allows you to operate your business without any legal trouble. You could face business restrictions or fines without it.

Do I need BIS hallmarking for gold and silver jewellery?

Yes, in India, BIS hallmarking is mandatory for gold and silver jewellery. It ensures the jewellery’s purity and protects the business from any legal trouble and customer disputes.

Can I run a jewellery business without an online presence?

Technically, yes, but you will miss out on a huge customer base. A website or even an Instagram store can help you reach buyers nationwide and boost sales.

How can poor inventory management harm my jewellery business?

If you don’t track your stock properly, you risk overstocking, running out of popular designs, or mispricing items. This can lead to losses and unhappy customers.

Is it okay to use jewellery designs or photos from the internet?

No. If you are using someone else’s designs or images without their consent, it can lead to copyright issues. Make sure you are always creating original designs or at least using licensed content for promotion and catalogue purposes.

How to Start a Jewellery Business in India?

By Online Legal India Published On 12 Aug 2025 Category Business Registration

If you want to start a small jewellery business in India or even a big one, it shouldn’t just be about selling gold or gems. Your main goal should be creativity, timeless value, and building trust with customers. With the right plan, essential licenses, branding, and customer focus, your dream jewellery business can conquer markets. India offers huge potential for traditional designs to modern, trendy jewellery. All you need is to polish your brain full of ideas, follow all the required steps, and create something that is unique and blows one's mind. In this article, you will get a detailed guide on how to start a jewellery business in India.

Types of Jewellery Businesses You Can Start

These are some jewellery businesses that you can start on your own:

Gold and Precious Jewellery Store: India’s most loved jewellery pieces will have to be precious gold, which is unmatched. If you are starting a store that sells BIS-hallmarked gold, diamonds, or platinum jewellery, it can lead to long-term business. But this requires a high investment at first, but promises good returns, especially during the festivals and wedding seasons.
Artificial or Imitation Jewellery Business: If you want a high-demand business but with low cost, you can go for the artificial jewellery business in India. These are trendy, very lightweight weight and perfect for daily wear as well as occasions. You can start this business from the comfort of your home or launch an online store through a website or Instagram with a small investment.
Handmade or Customer Jewellery: Handcrafted jewellery is growing rapidly in this generation. If you are creative, this is a good opportunity to offer personalised, unique pieces made from stones, beads, or even made from recycled materials. A great way to start this jewellery business is through Facebook and Instagram.
Jewellery Manufacturing and Supply: You can start a jewellery manufacturing business and supply it to retailers instead of selling it directly to the customers. This can include casting, polishing, stone setting and goldsmithing. You will need some trained artisans or technical skills to support the production of your jewellery.
Online Jewellery Store: Starting your own jewellery Instagram, website or selling it on platforms such as Flipkart, Amazon, or Myntra is one of the first steps to reach a better market.

How to Start a Jewellery Business in India?

If you have a dream of starting a jewellery business in India, here is how you can do it:

Choose a Business Structure: First, you need to decide on the business structure, like how you want to register your jewellery business. You can choose a sole proprietorship for small businesses, a partnership firm if you are starting with a partner, an LLP or a private limited company for bigger businesses. Most people often prefer a private limited company for a jewellery business that aims to grow.
Apply for Name Reservation: You need to choose a unique name that suits your jewellery brand and reserve it through the RUN (reserve unique name) service available on the MCA portal. A creative and catchy name often adds charm and identity to your brand, making it stand out in the crowd.
Get DSC and DIN: When you are registering it online, you will need a digital signature certificate (DSC) and a director identification number (DIN) for all owners and directors. These are mostly used for signing documents digitally and help verify the identity of the owner.
Register Your Company: Then, you need to go to the official MCA portal and fill out the SPICe+ form and upload all the required documents, such as ID proof, address proof, and business address details. You will then get a certificate of incorporation (CIN) once your application is approved.
Apply for PAN, TAN & GST: After the incorporation, you need to apply for a PAN, TAN, AND GST registration, if your annual turnover crosses the Rs. 20 lakhs threshold. But GST is mandatory for jewellery businesses, especially if you are dealing in gold or selling it online.

Licenses Required for a Jewellery Business

The details below include the licenses needed to start a jewellery business in India:

Company Registration

When you are starting a jewellery business, it is essential to register your company under a suitable business structure. This is a necessary step as company registration gives your jewellery business a proper identity.

GST Registration

Everyone knows that you need to register for GST when your annual turnover crosses Rs. 20 lakhs. For a gold or precious metal business, GST registration is essential for taxes, invoices, and e-commerce purposes.

BIS Certification for Hallmarking

If you are selling silver or gold jewellery, getting a BIS (Bureau of Indian Standards) hallmark registration is essential and a mandatory step. This ensures that the jewellery is pure, which can help in building customer trust.

Import-Export Code

If you are planning to sell jewellery internationally, applying for an IEC through DGFT is important to export your products legally.

Local Trade License & Shops and Establishments Act Registration

You need to get a trade license from your local municipal corporation and then register under the shops and establishments act. This is an essential step when you are operating through physical store or showrooms.

Professional Tax & MSME Registration

By registering under the Udyam (MSME), you can get benefits such as business loans, government scheme, and subsidies. You can also check for professional tax to register based on your state of residing.

Why Start a Jewellery Business in India?

The following details include the benefits of starting a jewellery business in India:

Huge and Ever-Growing Market: Did you know that India is one of the biggest consumers of gold and precious jewellery in the world? Well, the Indian jewellery market is expected to reach 100 billion USD by the year 2027. The main source of this is festivals, weddings, and rising income in a lot of Indian households.
High Demand for All Types of Jewellery: From diamonds to traditional gold to modern imitation and handcrafted ones, these various jewellery pieces are in demand worldwide. Nowadays, customers love designer jewellery, while millennials still love a bit of gold, which doesn’t hurt their pocket. This variety of personal choices creates room for multiple niches in a jewellery business.
Strong Cultural and Emotional Connect: In India, jewellery is not just an accessory but a part of someone’s biggest moments, such as their weddings, gifting traditions, or religious events. This emotional attachment ensures there is consistency and demand throughout the year, and especially during the festive and wedding seasons.
Lucrative Profit Margins: Jewellery businesses also enjoy a healthy amount of profit margins, especially when they are custom-made or luxury segments. If you are a wholesaler, designer, or retailer, there is great potential for earnings if you have proper knowledge, can manage sourcing, pricing and quality well enough.
E-Commerce & Export Opportunities: Various platforms such as Amazon, Flipkart and Instagram make it easier for businesses to sell their jewellery online. Indian jewellery has now reached the global market, now than ever, which opens doors for export and branding on an international level.

Common Mistakes to Avoid

If you are launching a jewellery boutique, here are some mistakes that you need to avoid:

Not Registering the Business Properly: A lot of jewellers skip the company registration, thinking that it's not essential. But if your business is not registered, you cannot operate it legally, which can also cause distrust between customers.
Ignoring Quality Control and Hallmarking: If you are selling the jewellery without even checking its quality, then it can be risky. Jewellery in India, gold or silver, needs to be BIS hallmarked, which guarantees its purity. By not following this step, you can put your business in jeopardy, and it can also lead to customer complaints and legal penalties.
Underestimating Online Presence: In this age, if you do not have a good online presence, like a website or social media page, then it can result in limiting your growth to an offline business. A lot of jewellers rely heavily on offline stores and miss out on the huge customer base present online. So, make sure to create a simple website or an Instagram store and build your online presence.
Poor Inventory and Pricing Management: Another mistake that you need to avoid is not keeping proper track of your stock. This can lead to making incorrect decisions when setting prices or failing to update rates in response to market fluctuations, resulting in losses. Start using inventory tools and always stay informed about the gold prices regularly.
Copying Designs or Using Unlicensed Content: If you use someone else’s photos or designs from the web without their consent can also lead to copyright issues. You should always make sure that your designs are original or at least use licensed content for promoting jewellery and for catalogues.