Trademark Registration for Selling on Amazon
18 Aug, 2025
By Online Legal India
Published On 18 Aug 2025
Category Trademark
Wish to sell on Amazon and build a brand of your own? Then, trademark registration for selling on Amazon is a must. When you register your brand’s trademark, you not only protect the brand name but also the logo or slogan from being copied. A registered trademark also helps you qualify for Amazon Brand Registry, which means you will have more control over your product listing. You will also have advantages in brand recognition and stronger customer trust. In this guide, you will learn about trademark registration.
A distinctive symbol, logo, word, or phrase that legally identifies and sets one company or product apart from competitors is called a trademark. It helps customers differentiate your brand from the competition when you register your trademark. Your brand’s name and identity are legally protected by trademark registration under the Trademark Act of 1999. It also keeps others from abusing it.
The Trade Marks Act, 1999, allows different types of trademarks based on what they represent. Here are the major categories:
To sell on Amazon, seller can register their trademark via two modes. The two different modes are listed below:
To register a trademark to sell on Amazon, you can apply through the official website, which is the IP India portal. With the online mode of application, you can fill out the form, upload the documents, pay the fees and track the status of your application. Applicants usually prefer the online mode of trademark registration.
To physically submit your trademark application, you need to visit any one of the five offices of the Trademark Registrar. The office is located in Mumbai, Delhi, Kolkata, Chennai, and Ahmedabad. Different offices handle applications depending on the applicant's location or jurisdiction.
The simple answer is NO. Amazon does not mandate trademark registration for sellers. If you want to access Amazon Brand Registry, which provides you with extra brand protection, better marketing tools and more control over your listings, you must register for your brand’s trademark in the particular country where you sell.
The steps for trademark registration for selling on Amazon are explained below in detail:
Step 1: Choose a unique Identity for your brand
The first step for trademark registration is to choose a unique identity for your brand. It could be a logo, slogan, or symbol that reflects the brand. However, this identity needs to be original, which means you cannot copy anything from anywhere. Having a strong brand helps you to stand out in the market and build customers' trust over time.
Step 2: Identify the correct trademark class
While choosing the particular class, you should keep in mind the classes under which your products are categorised. However, when you select the wrong class while registering your trademark, it can make the trademark invalid.
Step 3: Conduct Trademark Search
Before you apply for your trademark registration, you need to check the availability of your selected mark. You can check it through the IP India Public Search tool. Doing this step helps you avoid any legal trouble and ensures your mark is original.
Step 4: File the Trademark Application
To file a Trademark registration application, you need to prepare Form TM-A. Either you or your trademark attorney can fill out this form. You need to submit details like logo, applicant info, business address and trademark class.
Step 5: Application Review by Trademark Registrar
After applying, the registrar of trademarks verified the application. The registrar will check for any errors, similarity with existing trademarks, and overall eligibility. If the registrar finds everything fine, the application will move forward. If any issue arises, the registrar will hold the application, and you will be notified.
Step 6: Objection by the Registrar
During the examination process, if the registrar finds any issue like similarity with any existing mark, generic naming, they can raise a formal objection under section 9 or 11 of the Trademarks Act. The notification will also have a date of hearing. One should keep in mind that receiving a notice does not mean rejection, but a chance to explain or defend why they deserve the trademark.
Step 7: Replying to the objections
After receiving the objection, you must reply to it within the period of 30days. In your reply, you should include clarifications, supporting documents and legal reasoning. Keep in mind that a well-drafted reply written by a professional can be more helpful in overcoming the objection. It can also help in avoiding a delay in the hearing. Once the registrar is satisfied with the connections, your application will proceed to the next step. However, a delay in replying might result in holding up the application.
Step 8: Publication in the Trademark Journal
Once the registrar approves the application, it will be published in the Trademark Journal, which is available on the IP India portal. The trademark will remain in the journal for 4 months. In that period, any third party can oppose the trademark.
Step 9: Opposition Notice and Reply
If any person or business opposes your trademark registration, they must file a notice of opposition. Then, the registrar will notify you about the opposition. You must respond to the notice within 2 months. Remember to attach supporting documents for your claim.
Step 10: Hearing of Opposition
After replying to the notice of opposition if it persists, the registrar will issue a hearing date. Both parties will be notified about the date. On that date, both parties will put forward their points. If the registrar is satisfied with your counterstatement, the application will move forward to the next step.
Step 11: Registration and certificate issuance
Once the opposition is resolved, the registrar will grant the trademark registration certificate. In your trademark registration certificate, you will receive a unique registration number. With this certificate, your business will be legally protected from infringement.
The fees for trademark registration are explained below in detail:
| Entities | Online Filing Fees | Offline Filing Fees |
|---|---|---|
| For startups/Individuals/Small Businesses | Rs. 4,500 | Rs. 5,000 |
| For Other entities and Companies | Rs. 9,000 | Rs. 10,000 |
The common mistakes that applicants usually make in trademark registration for Amazon selling are listed below:
In many cases, applicants pick a common word or phrase that fails to get legal protection. For example, names like "best store" or "quality goods" are common names and cannot be trademarked. Choosing these names leads to rejection of the trademark application. Hence, you should always keep in mind to choose a unique name which will make your brand stand out. Other than that, choosing a unique brand name also results in being eligible for Amazon brand registry requirements.
While filing for trademark registration, you should keep in mind that each product type belongs to a specific trademark class. When you file your trademark application in the wrong class, it can lead to rejection.
One of the most important steps is to search for a trademark on the official IP India portal before filing the trademark application. But applicants sometimes tend to skip this step. If you do not check the availability of the name, it means you are not only wasting your money but also your time. With a proper search on the IP India portal, you can make sure that your brand name is available and avoid legal disputes.
While filing the application process, applicants tend to make small errors like wrong spelling, missing documents or unclear logos. Due to these small errors, the application gets delayed or can be rejected. In such cases, you can take professional help to double-check your application. But you need to make sure it is accurate to avoid any kind of delays.
The benefits of trademark registration for selling on Amazon are listed below:
Having your brand trademark protected allows you to join the Amazon Brand Registry. This, in turn, gives you control over product listing and the ability to remove counterfeit or unauthorised sellers.
Trademark registration provides legal protection for your brand's identity. It also ensures that no one uses your brand without permission on any platform, such as Amazon or other platforms.
While selling on Amazon, having a trademark registered helps you to use A+ content. You can also use sponsored brand ads. Other than that, you can have a branded storefront to boost visibility and sales.
It is usually seen that buyers tend to buy more from brands that are registered. Hence, brands with a verified trademark will have better trust. This, in turn, builds a lot more loyal customers for a registered brand compared to others.
Listed below are the reasons why you should choose Online Legal India for a successful trademark registration:
With Online Legal India’s expert team, you can handle every step in the trademark registration process with ease. Starting from checking the availability of the brand name to getting it registered, everything is done online with a smooth and hassle-free process. Around 90% of trademark applicants reported that this saves time and effort as compared to someone who is handling the complex procedures alone.
Serving customers for years, Online Legal India has more than lakhs of satisfied customers across the country. Many reviews praise the simple, hassle-free process of Online Legal India. Other than that, they also provide quick customer support and clear communication throughout the process.
When it comes to prices, Online Legal India provides the most affordable. They also provide one of the most affordable rates for trademark registration in India.
Online Legal India is a ISO Certified brand and a government-recognised brand. They have trained professionals who guide you in every phase of the trademark registration process. This, in turn, helps to ensure smooth, accurate filings and helps to avoid delays or errors in the entire process of trademark registration.
Hence, we can conclude that selling on Amazon is like a race, and trademark registration is like your ticket to be in the front row. With trademark registration, you will get a lot of benefits. Other than that, you will also get edge tools such as Amazon Brand Registry and higher customer trust. Trademark registration also allows you to have a stronger market presence.
With Online Legal India, you will get expert guidance, quick processing and complete peace of mind. So, secure your trademark today and make your Amazon store a brand that customers remember.
No. Amazon trademark registration is not mandatory for every seller, but it is required for the Amazon Brand Registry. Without it, you can sell products, but you won't get brand protection features like A+ Content, anti-counterfeit tools, and exclusive search filters.
Yes, you can sell on Amazon without trademark registration. However, you risk brand name misuse by other sellers, and you’ll miss out on Amazon Brand Registry benefits like enhanced brand content and better product visibility.
The trademark registration fee in India is Rs 4,500 for individuals/startups and Rs 9,000 for companies per class. Professional service charges are extra, depending on the legal expert you choose.
It usually takes 8-12 months for full registration. But once you apply, you can start using the ™ symbol immediately to show your brand ownership.
A registered trademark gives exclusive brand rights, protects you from counterfeit sellers, builds trust with customers, and improves product discoverability on Amazon.
They offer end-to-end legal assistance, file your application without errors, and speed up the trademark approval process, ensuring your brand is Amazon-ready quickly.
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