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What is the Difference between Trademark™ and Service Mark?

Online Legal India LogoBy Online Legal India Published On 02 Dec 2020 Updated On 29 Dec 2021 Category Trademark

In the era of Digital Marketing, the competition is getting harder every day, and to be alive in the race, business entities very often utilize modern business appliance to be exceptional and to reach the potential consumers with ease.

The majority of businesses have some kind of identification that makes their business stand out, both for advertising and general business purposes. These identifiers are Trademarks ™ or Service Marks ?.

What is Trademark?

A Trademark is specifically a creation to identify a business product. Trademark registration can be of any word, name, symbol, or device, or any combination which is used or intended to be used to identify and distinguish the goods of one company from those of others. In short, a trademark is a brand name.

Trademarks and their rights are protected by the Trademark Act, 1999, to safeguard users from infringement.

What is a Service Mark??

A Service Mark is somewhat the same as a Trademark, but Service Marks distinguishes the services of one company from those of another provider.  

What is the difference between "TM" and "SM”?

The TM and SM designations are placed with trademarks and service marks to show that the owner has started the registration process.  

It's important to separate the two classifications of marks because what each represents is different.

How Do I Register a Trademark or Service Mark? 

The whole procedure of Trademark registration calls for detailed research and application drafting by the applicant. After selecting the classification of your brand, if your trademark turns out to be unique, you will have to prepare the application mentioning every brand detail of yours.

The procedure can be daunting for many applicants as it requires a lot of attention to detail. Here’s where Online Legal India™ comes to the rescue.

Get Trademark Registration with ease

While filing for an online Trademark registration through Online Legal India™, you will be guided by the country’s specialized TM expert panel with hands-on digital aid.

Besides the 360° legal assistance, we will provide you the industry-standard trademark designs for your brand as per your preferences.


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