Indian peanuts are consumed in over 50 countries due to their yearlong availability. Groundnuts are planted in two cycles and harvested in March and October along with several other inter-cropping cycles. India therefore never fails in global supply.

Versatile use of groundnuts as snacks, processed food and source of oil has turned it into a cash crop. The huge demand in the European market is working as a fuel. Also, recent quality check in the Indian peanut industry by APEDA has started to improve the export product matching international standard.

Why Europe is an ideal market?

The European market for groundnuts grew over the last few years, which is due to the growth in imports. The major importing countries are Germany, the United Kingdom, Spain, Poland, Italy and the Netherlands. Following are the reasons for targeting the European market:

• High on Demand: European production of groundnuts is quite limited; therefore almost 67% of groundnuts are directly imported from developing countries like India.
• Processed Food Industry: Large consumption of peanut and peanut butter account for huge nut import in Europe.
• APEDA’s Support: European buyers follow strict requirements for groundnuts. APEDA has installed a state of the art facilities to comply with these requirements.
• High-End Marketing Strategies by Govt.: To enter the European market, your product must be labelled in English. For standardized packaging, grading and storing, APEDA has been working tirelessly to match up to global standard.

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