Writing a Business Plan

A Step-by-Step Guide to Write a Successful Business Plan

Online Legal India LogoBy Online Legal India Published On 10 Sep 2022 Category Business

A solid, thoughtful business plan is essential for a company's success. Without this, it might be challenging to sustain your future vision and determine what should be the next step for your company. There are numerous reasons to write a business plan; it’s not just for entrepreneurs looking to get money to launch or expand their company. 

Before you start a business, a business plan can assist you in defining your strategy, identifying potential obstacles, choosing the resources you will require, and assessing the sustainability of your idea or your expansion plans. 

What Is a Business Plan?

A business plan is a document explaining a company's goal, its products or services, how it makes money, its management and staffing, funding, operational model, and much other crucial information. A strong, detailed plan will offer a roadmap for the upcoming three to five years of business, and you can share it with prospective investors, lenders, or other significant partners.   

Things to Consider Before Writing a Business Plan

This blog contains some crucial factors listed below that will help you write a successful business plan. They are:

Keep Your Goal Clear

If you aim to get investment for your company rather than working through a strategy for yourself or your team, you'll need to put in more effort and present a more comprehensive plan.

Know Your Audience

You may customize the language and level of detail in your plan to the audience when you know who will be reading it, even if you're simply creating it for yourself to clarify your thoughts. This can also assist you in determining the most crucial information to include and when to omit the least essential areas.

Spend Time in Deep Research

Your ideas and vision will be the primary inspiration for some sections of your business plan. Still, some of the essential information you'll need to include is based on research from reliable sources. Here is where you can spend time learning about your target market, whether there is a market for your goods, and who else is offering comparable goods and services.

Consistent Tone and Style 

The simplest way to retain this is to have one person develop the plan or give it enough time to be thoroughly updated before disseminating it.

Keep it Short and Simple

Your business plan should be short and easy to understand, and often should not have more than 20 pages, regardless of who you are writing it for. Consider including them as appendices if you have any other information that you believe could be helpful to your reader and your objectives.

Two Types of Business Plans You Must Know About 

There are two types of business plan formats for your company. You will most likely choose the traditional and popular format, which is more detailed. As an alternative, you may select a lean startup plan, which is a one-page document that provides the most basic information about your company. This works well for companies that have tight deadlines or are likely to change soon.

How to Write a Traditional Business Plan?

If you're detail-oriented, want a complete plan, or want to seek funding from conventional sources, you might prefer a standard business plan structure.

You do not have to follow the same business plan outline when writing your plan. Use the most appropriate areas for your requirements and your business instead. These eight sections are used in traditional business plans.

1. Executive Summary 

The first step of your business plan should be an executive summary. Include a brief description of your company's objective, your product or service, and the leadership team, staff, and location of your business. If you intend to request funding, you should also provide financial details and high-level growth objectives.  

2. Business Description 

Use your business description to give thorough details about your business. For example, provide specifics on the issues your firm resolves. List the people, groups, or companies that your business plans to assist, and be precise.

Describe the competitive advantages that will ensure the success of your company. Highlight your advantages in your company description. 

3. Market and Competitive Analysis

Any good company would have thoroughly studied the market it is entering. However, your reader probably wants to see proof that this doesn't only apply to big businesses. Here, you can outline the market and industry your organisation will serve as well as the opportunities your company plans to seize.

You can learn what other companies are doing and what their strengths are. Be on the lookout for trends and themes in your market research.

4. Describe Your Product and Service

Describe the products or services you provide. Describe the advantages to your consumers and the product's lifetime. Explain your plans for intellectual property, such as copyright applications. Give specific details if you are conducting research and development for your service or product.

5. Organisational Structure

Describe your company's legal structure. For example, indicate whether you are or plan to be a C or S corporation, general or limited partnership, single proprietor, or limited liability company for your firm (LLC).

Use an organisational chart to explain who is in charge of what in your company. Explain how the individual experiences of each person will help your business venture succeed. Consider including the CVs and resumes of important team members.

6. Marketing and Sales Plan

A marketing strategy can be approached in various ways. Your plan should adapt to your specific requirements as you go along. Here, you can discuss your strategy for convincing clients to purchase your goods or services or cultivating recurring business. 

You'll also explain the steps involved in making a sale. Produce carefully to fully outline your marketing and sales plans because you'll subsequently refer to this part when making financial estimates.

7. Financial Projection 

If you're searching for funding or investors, this is an essential part of any business strategy. It explains how your company will earn enough money to pay the debt or how you will provide investors with a respectable return.

Here, you'll offer projections of your company's monthly or quarterly revenues, costs, and profits last few years, with the future figures presuming you've gotten a new loan. Before making projections, carefully review your previous financial accounts because accuracy is essential.

8. Appendix 

Include any additional materials or information, such as essential employees' resumes, licences, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories. You might want to think about including a table of contents at the start of this section if the appendix is lengthy.

Tips to Make Your Business Plan Unique and Different 

Proofread Your Plan

Grammar, spelling, and punctuation issues can pop off the page and turn off lenders and potential investors by drawing their attention away from your company and toward the faults you made. If you struggle with writing and editing, hire a business plan writer, copy editor, or proofreader.

Avoid Providing an Unnecessary Estimate

If you're applying for a business loan in a local bank, the loan officer probably needs some information about your industry. Giving unnecessary sales estimation can reduce the likelihood of your loan being approved.

Keep Things Concise

The most crucial tip is probably to make your business plan brief and simple. Long business ideas do not receive any rewards. In reality, it is less likely to be read the longer your strategy is.


You now have detailed information and the tips you need to start working on the next stage of your business, whether you are writing a business plan for a new online business idea, a retail storefront, or for growing your current firm. Even if you face any problems, contact our professionals of Online Legal India, who will help you with a business plan and other things like the company registration needed to start your business.

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