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TERMS & CONDITIONS

For Website Development, SEO, Digital Marketing & Google Business Profile (GBP) Services

Effective Date: 01/12/2026

Last Updated: 09/07/2026

Registered Office: 8th Floor, Kariwala Towers, J1-5, EP Block, Salt Lake Sec-V, Kolkata-700091, West Bengal, India | CIN: U93090WB2019PTC233043 | GSTIN: 19AADCF8063E1ZK

These Terms & Conditions ("Terms") govern the provision of digital services by Online Legal India ("Company", "we", "our", or "us") to any individual, business, organisation, or legal entity ("Client", "you", or "your") engaging our services.

By accessing our website, selecting a Service Package, submitting an enquiry, accepting a customised quotation or proposal (where applicable), making any payment, placing an order through any authorised sales channel, or availing any of our Services, you acknowledge that you have read, understood, and agree to be legally bound by these Terms.

These Terms form an integral part of every engagement between the Company and the Client and shall apply together with the selected Service Package, invoice, order confirmation, payment receipt, customised proposal (where applicable), Statement of Work ("SOW"), subscription plan, maintenance agreement, or any other written commercial communication issued by the Company.

1. DEFINITIONS

For the purposes of these Terms, the following expressions shall have the meanings assigned below unless the context otherwise requires.

1.1 Company "Company", "Online Legal India", "we", "our", or "us" means Online Legal India, together with its directors, employees, consultants, authorised representatives, affiliates, successors and permitted assigns.

1.2 Client –"Client", "you", or "your" means any individual, sole proprietor, partnership firm, LLP, company, trust, society, government body or any other legal entity purchasing or intending to purchase Services from the Company.

1.3 Services – "Services" include, but are not limited to:

Website Design

Website Development

Website Redesign

E-commerce Development

Landing Page Development

Website Maintenance

Annual Maintenance Contracts (AMC)

Search Engine Optimisation (SEO)

Local SEO

Google Business Profile (GBP) Creation, Verification Assistance & Optimisation

Google Ads Management

Meta (Facebook & Instagram) Advertising

Social Media Management

Performance Marketing

Branding & Graphic Design

Content Writing

Copywriting

Email Marketing

Hosting Assistance

Domain Registration Assistance

Technical Consultancy

Conversion Rate Optimisation

Analytics & Reporting

Any other digital, marketing, branding or technology-related services offered by the Company from time to time.

1.4 Service Package – "Service Package" means any standard package, subscription plan, bundled offering, pricing plan or customised package displayed on the Company's website or communicated by an authorised sales representative of the Company. A Service Package may specify, among other things:

Included Services

Deliverables

Timelines

Pricing

Payment schedule

Revision limits

Support period

Exclusions

Optional add-ons

The Service Package selected by the Client shall constitute an integral part of the contractual agreement between the Company and the Client.

1.5 Custom Proposal / Quotation – Where the Client requires Services outside the scope of the Company's standard Service Packages, the Company may issue a customised Proposal, Quotation or Statement of Work. Any such Proposal shall apply only to that specific engagement and shall prevail over these Terms solely to the extent of any expressly stated commercial variation.

1.6 Deliverables – "Deliverables" mean all work products created by the Company including websites, landing pages, creatives, advertising campaigns, SEO reports, software configurations, graphics, content, documentation, campaign assets, analytics reports and any other agreed output.

1.7 Third-Party Platforms – "Third-Party Platforms" include, without limitation:

Google

Google Business Profile

Google Ads

Meta Platforms

Facebook

Instagram

LinkedIn

X (formerly Twitter)

YouTube

Shopify

WordPress

WooCommerce

GoDaddy

Hostinger

AWS

Cloudflare

Razorpay

PayU

together with any hosting provider, payment gateway, software provider, API provider, registrar or technology platform utilised during the provision of Services.

1.8 Business Day – A Business Day means any day other than Saturdays, Sundays and public holidays observed by the Company.

1.9 Change Request – "Change Request" means any request by the Client for work, features, revisions, or services that fall outside the scope of the selected Service Package, customised Proposal, or Statement of Work, and which may require additional fees, revised timelines, or a supplementary commercial document before being undertaken by the Company.

1.10 Additional Service – "Additional Service" means any Service, deliverable, feature, integration, or item of work requested by the Client that is not expressly included within the selected Service Package, customised Proposal, or Statement of Work, and which shall be quoted, approved, and billed separately from the primary engagement.

2. ACCEPTANCE OF TERMS

These Terms become legally binding upon the earliest occurrence of any of the following events

  • Selection of any Service Package offered by the Company
  • Confirmation of a package through the Company's authorised sales representative
  • Payment of any booking amount, advance, subscription fee, milestone payment or invoice
  • Acceptance of any customised Proposal, Quotation or Statement of Work (where applicable)
  • Issuance of an invoice against a confirmed order
  • Commencement of work by the Company

Continued use of any Service after these Terms have been communicated or published on the Company's website.

Where an order is placed through a telephonic conversation, video call, online payment link, messaging platform, email confirmation or any other authorised sales channel, the Client agrees that such confirmation, together with payment, shall constitute valid acceptance of these Terms.

The Client further represents that the individual accepting these Terms possesses the necessary authority to bind the organisation on whose behalf the Services are being procured.

3. SCOPE OF SERVICES

The Company provides professional digital services designed to establish, improve and grow the Client's digital presence.

The exact scope of every engagement shall be determined by the following documents, in descending order of priority

Custom Statement of Work (where applicable)

Custom Proposal or Quotation (where applicable)

Selected Service Package

Invoice

Order Confirmation

These Terms & Conditions

Only those Services expressly included in the selected Service Package or customised commercial document shall form part of the engagement.

Unless specifically included, the following shall be treated as additional services

Content Writing

Logo Design

Brand Identity

Premium Themes

Premium Plugins

Stock Photography

Paid Fonts

Domain Registration

Hosting

SSL Certificates

AI Software

API Charges

Payment Gateway Fees

Product Uploads

Data Entry

Website Migration

Translation

Accessibility Compliance

Cyber Security Audits

Post-launch Maintenance

Such services shall be quoted and billed separately.

4. ENTIRE AGREEMENT

These Terms, together with the selected Service Package, customised Proposal (where applicable), Statement of Work, invoice, payment confirmation, order confirmation, purchase order, subscription plan and any service-specific policy published by the Company, constitute the complete agreement between the Company and the Client.

No oral statement, sales presentation, advertisement, brochure, marketing material or informal communication shall modify these Terms unless confirmed in writing by an authorised representative of the Company.

5. MODIFICATIONS TO THESE TERMS

The Company reserves the right to amend these Terms from time to time in order to reflect changes in applicable law, industry practice, technology or business operations.

Updated Terms published on the Company's website shall apply prospectively to future engagements.

Projects already in progress shall continue to be governed by the version of the Terms accepted at the time the order was confirmed unless otherwise agreed in writing.

6. SERVICE-SPECIFIC TERMS

Certain Services, including Website Development, SEO, Google Business Profile Management, Paid Advertising, Website Maintenance, Hosting, Annual Maintenance Contracts, Branding or other specialised Services, may be subject to additional service-specific conditions.

Where such service-specific conditions exist, they shall be read together with these Terms.

In the event of any conflict between these Terms and a customised Statement of Work, customised Proposal or service-specific agreement, the customised document shall prevail only to the extent of the inconsistency.

7. CLIENT RESPONSIBILITIES & PROJECT EXECUTION

The successful delivery of the Company's Services requires timely collaboration between the Company and the Client. The Client acknowledges that the quality of deliverables, adherence to timelines, and successful completion of the Services depend upon the Client's active cooperation throughout the engagement.

The Client further acknowledges that the selected Service Package, together with these Terms and any applicable customised commercial document (where applicable), defines the scope of the engagement.

7.1 Client Co-operation – The Client agrees to provide all information, approvals, materials, credentials, and assistance reasonably required for the Company to perform the Services.

This may include, without limitation

Business profile and company information

Logos and brand assets

Website content

Product and service details

Images and videos

Domain and hosting credentials

Google Business Profile access

Google Analytics and Google Search Console access

Social media account access

Advertising account access

Payment gateway credentials

API documentation

Any other information reasonably required for the selected Service Package.

The Company shall not be responsible for any delay resulting from the Client's failure to provide the required information or access.

7.2 Accuracy of Client Information – The Client represents and warrants that all information, documents, logos, trademarks, photographs, videos, content, software, and other materials supplied to the Company:

  • are accurate
  • are complete
  • are lawful

are owned by the Client or used under valid licence or permission.

The Company is entitled to rely upon the information supplied without undertaking independent verification.

The Client shall indemnify and hold harmless the Company against any claims arising from the use of Client-supplied materials.

7.3 Authorised Representative – The Client shall nominate one primary authorised representative responsible for providing instructions, approvals, feedback, and decisions throughout the engagement.

Unless notified otherwise in writing, the Company shall be entitled to rely upon communications received from such authorised representative.

Where conflicting instructions are received from multiple representatives, the Company may suspend work until consolidated instructions are provided.

Any resulting delay shall not constitute a breach of these Terms.

7.4 Review & Approvals The Client agrees to review deliverables, designs, reports, content, advertisements, websites, creatives, or any other work submitted by the Company within seven (7) Business Days, unless otherwise agreed in writing.

If no material objection is communicated within this period, the Company may treat the deliverable as approved and proceed to the next stage of execution.

Approval of any stage shall constitute acceptance of that stage.

Any subsequent request affecting previously approved work may be treated as a Change Request.

7.5 Estimated Timelines All project schedules, delivery dates, implementation timelines, campaign launch dates, and completion estimates are based upon the assumption that the Client provides timely cooperation.

Timelines may reasonably be extended where delays arise due to

  • delayed approvals
  • delayed content submission
  • incomplete information
  • Change Requests
  • third-party platform delays
  • hosting or domain issues
  • regulatory approvals
  • Force Majeure events

technical dependencies beyond the Company's reasonable control.

The Company shall not be liable for losses arising from such delays.

7.6 Client Delay & Project Hold

Where the Client fails to provide approvals, content, credentials, payments, or other necessary cooperation for a continuous period exceeding thirty (30) calendar days, the Company may place the project on hold.

Where inactivity exceeds ninety (90) calendar days, the Compan

y may, at its sole discretion

  • archive project files
  • reallocate development resources
  • revise project schedules

require payment of reasonable project reactivation charges before resuming work.

Payments already received shall remain non-refundable unless otherwise required by applicable law.

7.7 Scope Changes & Additional Services

The Client acknowledges that the selected Service Package specifies the Services included within the agreed scope.

Any request beyond the selected Service Package or any subsequently approved customised scope shall constitute an Additional Service or Change Request.

Examples include

  • additional pages
  • additional features
  • custom integrations
  • additional advertising campaigns
  • multilingual websites
  • extra content writing
  • additional SEO work
  • additional design revisions
  • mobile applications
  • e-commerce enhancements

custom software development.

The Company may issue a revised quotation, revised timeline, revised invoice, or supplementary commercial document before commencing such work.

No Additional Service shall commence until approved by the Client.

7.8 Revision Policy

Unless expressly stated within the selected Service Package, revisions included within the engagement shall be limited to those reasonably necessary to complete the agreed deliverables.

Requests involving

  • substantial redesign
  • redevelopment
  • repeated revisions
  • changes to approved work
  • changes in business requirements

modifications outside the agreed scope,

may be treated as Additional Services and billed separately.

The Company shall determine, acting reasonably, whether a request constitutes a revision or a Change Request.

7.9 Meetings & Consultations

Project meetings, strategy sessions, consultation calls, review meetings, and training sessions shall be provided in accordance with the selected Service Package.

Meetings requested beyond those included within the package may be chargeable at the Company's prevailing consultation rates.

7.10 Third-Party Dependencies

Certain Services rely upon third-party providers including

  • domain registrars
  • hosting providers
  • payment gateways
  • advertising platforms
  • software vendors
  • API providers
  • cloud infrastructure providers
  • search engines

social media platforms.

The Company shall not be liable for delays, interruptions, policy changes, account suspensions, pricing revisions, technical failures, API limitations, or service outages caused by such third parties.

7.11 Client Content

Unless expressly included within the selected Service Package, the Client shall be responsible for providing

  • website content
  • product descriptions
  • legal policies
  • terms & conditions
  • privacy policy
  • disclaimers
  • images
  • videos
  • certifications
  • testimonials
  • pricing
  • brochures

downloadable documents.

Where the Company provides content creation services, the Client shall remain responsible for verifying the factual accuracy and legal compliance of all content before publication.

7.12 Acceptance of Deliverables

Any Deliverable shall be deemed accepted upon the earliest occurrence of

  • written approval
  • email approval
  • WhatsApp approval
  • approval through the Company's project management system
  • deployment at the Client's request
  • commercial use by the Client

failure to raise material objections within the review period.

Following acceptance, any further modifications shall be treated as Additional Services unless otherwise agreed.

7.13 Professional Conduct

The Company is committed to maintaining a respectful and professional working environment.

The Client agrees to interact with the Company's employees, consultants, representatives, and authorised sales personnel respectfully.

The Company reserves the right to suspend or terminate Services without liability where the Client or its representatives engage in

  • abusive conduct
  • threatening behavior
  • harassment
  • discriminatory conduct
  • defamatory statements
  • intimidation
  • repeated unreasonable demands

conduct that places employees or business operations at risk.

Such suspension shall not affect the Company's right to recover any outstanding fees.

8. WEBSITE DEVELOPMENT SERVICES – SPECIFIC TERMS

The following terms apply to all Website Design, Website Development, Website Redesign, E-commerce Development, Landing Page Development, Web Application Development, Website Migration, and related services provided by the Company.

These provisions shall be read together with the Client's selected Service Package, customised Proposal (where applicable), Statement of Work (SOW), invoice, and these Terms & Conditions.

8.1 Scope of Development

The Company shall perform website development services strictly in accordance with

  • the selected Service Package
  • any approved custom requirements (where applicable)

these Terms & Conditions.

Only those features, functionalities, integrations, deliverables, and services expressly included in the selected Service Package or customised commercial document shall form part of the engagement.

Any requirement not expressly included shall be treated as an Additional Service and may require additional fees and revised timelines.

8.2 Website Design & User Interface

Where applicable, the Company may prepare wireframes, layouts, mock-ups, design concepts, or prototypes for the Client's review.

The Client shall provide consolidated feedback within the review period specified under these Terms.

Once a design has been approved, substantial changes to

  • colour scheme
  • typography
  • page layout
  • navigation
  • branding
  • user interface
  • design concept
  • user experience

may constitute a Change Request and attract additional charges.

Minor corrections falling within the revision limits of the selected Service Package shall be carried out without additional charge.

8.3 Client Content Responsibilities

Unless expressly included within the selected Service Package, the Client shall provide all website content, including but not limited to

  • company profile
  • text content
  • product descriptions
  • pricing
  • photographs
  • videos
  • logos
  • brochures
  • downloadable documents
  • legal policies
  • Terms & Conditions
  • Privacy Policy
  • refund policy
  • shipping policy
  • testimonials

certifications.

Where content writing is included, the Company shall prepare content based upon information supplied by the Client.

The Client remains solely responsible for reviewing, approving, and ensuring the legal and factual accuracy of all published content.

8.4 Third-Party Software & Integrations

Where included within the selected Service Package, the Company may integrate third-party services including

  • payment gateways
  • CRM systems
  • chat software
  • booking engines
  • WhatsApp integration
  • Google Maps
  • analytics platforms
  • APIs
  • plugins

external software.

The Company shall not be liable for

  • service interruptions
  • API limitations
  • discontinued features
  • licensing restrictions
  • software incompatibility
  • security vulnerabilities
  • pricing revisions

policy changes imposed by third-party providers.

Unless expressly stated otherwise, the Client shall bear all costs associated with premium plugins, APIs, licences, subscriptions, and third-party software.

8.5 Browser & Device Compatibility

Unless otherwise agreed, the website shall be developed for compatibility with the latest stable versions of commonly used browsers, including

  • Google Chrome
  • Microsoft Edge
  • Mozilla Firefox

Safari.

The Company does not guarantee compatibility with

  • obsolete browser versions
  • unsupported operating systems
  • modified browsers
  • jailbroken devices

third-party browser extensions.

Minor rendering differences across browsers and devices shall not constitute defects.

8.6 Responsive Design

Where responsive development forms part of the selected Service Package, the website shall be optimised for commonly used desktop, tablet, and mobile devices.

Minor variations resulting from differences in screen size, browser rendering, operating systems, manufacturer customisations, or future software updates shall not constitute deficiencies in the Services.

8.7 Technical SEO Readiness

Where included within the selected Service Package, the Company may implement basic technical SEO measures such as

  • SEO-friendly URLs
  • editable meta titles
  • editable meta descriptions
  • XML sitemap
  • robots.txt
  • image optimisation
  • basic schema markup

page speed optimisation where reasonably achievable.

Unless expressly included within an SEO engagement, website development does not include ongoing SEO services or search engine optimisation.

The Company does not guarantee search engine rankings, indexing speed, keyword positions, website traffic, or business outcomes arising from website development alone.

8.8 Testing & Quality Assurance

Prior to deployment, the Company shall undertake commercially reasonable testing, which may include

  • functionality testing
  • navigation testing
  • responsive testing
  • browser compatibility checks
  • form validation
  • broken link verification

basic performance review.

The Client shall conduct its own acceptance testing and notify the Company of any material defects during the applicable review or warranty period.

8.9 Website Launch & Deployment

Deployment of the website shall occur only after

  • completion of the agreed development work
  • receipt of required approvals
  • clearance of all outstanding payments
  • receipt of hosting and deployment credentials where applicable

satisfaction of any technical prerequisites necessary for deployment.

The Company shall not be liable for launch delays arising from

  • unpaid invoices
  • incomplete approvals
  • hosting issues
  • DNS propagation delays
  • domain configuration
  • third-party platform restrictions

Client delays.

8.10 Domain Name & Hosting

Where the Company assists with domain registration or hosting procurement, it acts solely as a facilitator unless expressly agreed otherwise.

The Client acknowledges that

  • domains remain governed by the registrar's policies
  • hosting services remain governed by the hosting provider's terms
  • renewal charges are the Client's responsibility

failure to renew may result in website downtime, suspension, or permanent loss of data.

The Company shall not be liable for losses arising from non-renewal or suspension of third-party services.

8.11 Website Security

The Company shall implement commercially reasonable security practices during development.

However, no website can be guaranteed to be completely secure.

The Company does not warrant protection against

  • hacking
  • malware
  • ransomware
  • phishing attacks
  • denial-of-service attacks
  • zero-day vulnerabilities
  • third-party software exploits

unauthorised access occurring after project handover.

Unless covered under an active maintenance plan, the Client assumes responsibility for website security after deployment.

8.12 Website Backups

Unless expressly included within the selected Service Package or maintenance agreement, the Company has no obligation to maintain ongoing backups of the Client's website or data.

The Client is responsible for maintaining independent backups after project completion.

Where backup services are provided, the Company shall exercise reasonable care but cannot guarantee complete restoration under every circumstance.

8.13 Limited Warranty

Unless otherwise specified in writing, the Company provides a 30-day limited warranty commencing from the date of website deployment.

During this period, the Company shall rectify programming defects directly attributable to its own development work without additional charge.

The warranty does not apply to issues arising from

  • Client modifications
  • third-party modifications
  • plugin conflicts
  • hosting problems
  • platform updates
  • malware infections
  • security breaches
  • Force Majeure events

software installed by parties other than the Company.

8.14 Post-Launch Support

Upon expiry of the warranty period, all support, enhancements, maintenance, troubleshooting, updates, or modifications shall be governed by

  • an Annual Maintenance Contract (AMC)

Website Maintenance Plan; or

the Company's prevailing hourly or project-based rates.

The Company shall have no obligation to provide ongoing support unless covered under an active service agreement.

8.15 Ownership of Website

Subject to full payment of all outstanding amounts, the Client shall own

  • the final website
  • approved custom designs
  • approved custom content created specifically for the Client

agreed deliverables.

However, ownership shall not extend to

  • proprietary frameworks
  • reusable code libraries
  • internal development tools
  • automation scripts
  • templates
  • methodologies
  • workflows
  • standard coding components
  • documentation
  • third-party software
  • open-source software
  • premium plugins
  • licensed fonts

stock photographs.

Such components remain governed by their respective ownership and licence terms.

The Company may withhold deployment, source files, administrative credentials, or ownership transfer until all outstanding payments have been received.

8.16 Website Maintenance

Unless the Client purchases an AMC or Website Maintenance Plan, the Company's obligations end upon expiry of the warranty period.

The Company shall not be responsible for

  • plugin failures
  • software incompatibilities
  • hosting issues
  • security incidents
  • downtime
  • content uploaded by the Client
  • modifications by third parties

failures arising after project handover.

Maintenance services shall be governed by the applicable maintenance package.

8.17 Portfolio & Showcase Rights

Unless prohibited by a separate written confidentiality agreement, the Company may display the completed website, publicly accessible screenshots, design samples, project descriptions, and non-confidential deliverables in

  • its website portfolio
  • social media platforms
  • sales presentations
  • marketing material
  • proposals
  • award submissions

case studies.

The Company shall not disclose confidential business information while exercising these rights.

9. SEARCH ENGINE OPTIMISATION (SEO), DIGITAL MARKETING & GOOGLE BUSINESS PROFILE (GBP) SERVICES

The following terms apply to all Search Engine Optimisation (SEO), Local SEO, Search Engine Marketing (SEM), Google Ads Management, Google Business Profile (GBP) Services, Social Media Marketing (SMM), Meta (Facebook & Instagram) Advertising, Performance Marketing, Online Reputation Management (ORM), Content Marketing, Email Marketing, Analytics Services, and other digital marketing services provided by the Company.

These provisions shall be read together with the Client's selected Service Package, customised Proposal (where applicable), Statement of Work (SOW), invoice, and these Terms & Conditions.

9.1 Nature of Services

The Company provides professional digital marketing services intended to improve the Client's online visibility, digital presence, audience engagement, lead generation, and brand awareness.

The exact scope of services shall be governed by

  • the selected Service Package
  • any approved customised scope

these Terms & Conditions.

The Company shall perform the Services using commercially reasonable skill, professional care, and recognised industry practices.

Digital marketing services are advisory and execution-based in nature and do not constitute a guarantee of commercial success.

9.2 No Guarantee of Rankings or Business Results

The Client acknowledges and agrees that digital marketing outcomes depend upon numerous variables beyond the Company's reasonable control.

Accordingly, the Company does not guarantee

  • first-page rankings
  • number one rankings
  • keyword positions
  • website traffic
  • enquiries
  • qualified leads
  • sales
  • revenue
  • profits
  • Return on Investment (ROI)
  • Return on Ad Spend (ROAS)
  • conversion rates
  • customer acquisition
  • Google Business Profile visibility
  • Local Map Pack rankings
  • featured snippets
  • Domain Authority
  • AI search visibility

inclusion in AI-generated search results or answer engines.

Any projections, estimates, performance forecasts, case studies, examples, or discussions during the sales process are illustrative only and shall not constitute contractual guarantees.

9.3 Search Engine Optimisation (SEO)

Where included within the selected Service Package, SEO services may include

  • technical SEO audits
  • keyword research
  • on-page optimisation
  • metadata optimisation
  • content recommendations
  • internal linking
  • Local SEO
  • structured data implementation
  • XML sitemap optimisation
  • robots.txt management
  • image optimisation
  • competitor analysis
  • backlink strategy recommendations
  • performance monitoring

periodic reporting.

SEO is an ongoing process.

The Client acknowledges that sustainable SEO improvements generally require continuous optimisation over an extended period.

9.4 Ethical SEO Practices

The Company follows recognised White Hat SEO practices and shall not knowingly undertake activities prohibited by major search engines.

Without limitation, the Company shall not intentionally engage in

  • keyword stuffing
  • cloaking
  • doorway pages
  • hidden text
  • automated spam
  • link farms
  • manipulative backlink schemes
  • fake reviews
  • deceptive structured data

AI-generated spam intended to manipulate rankings.

The Company reserves the right to refuse any Client instruction that violates search engine guidelines or applicable laws.

9.5 Existing Website Limitations

The Company shall not be responsible for SEO or advertising performance arising from pre-existing issues, including

  • duplicate content
  • historical penalties
  • spam backlinks
  • poor website architecture
  • technical deficiencies
  • slow hosting
  • poor Core Web Vitals
  • low-quality content
  • prior black-hat SEO activities
  • previous developer errors

historical domain reputation.

Where such issues are identified, remediation may be offered as an Additional Service.

9.6 Content & SEO

Content quality significantly influences SEO performance.

Unless content creation forms part of the selected Service Package, the Client shall remain responsible for supplying all required content.

Where content is created by the Company

  • it shall be based upon information supplied by the Client
  • the Client shall review and approve the content before publication

the Client remains responsible for factual accuracy and legal compliance.

The Company shall not be liable for inaccuracies approved by the Client.

9.7 Google Business Profile (GBP) Services

Where engaged to provide Google Business Profile services, the Company may perform

  • profile creation
  • verification assistance
  • optimisation
  • category selection
  • business description drafting
  • service listings
  • image optimisation
  • post publishing
  • review response assistance
  • profile monitoring

Local SEO recommendations.

The Client acknowledges that Google alone controls

  • verification
  • suspension
  • reinstatement
  • profile visibility
  • rankings
  • review publication
  • profile removal
  • spam detection

policy enforcement.

Accordingly, the Company cannot guarantee

  • successful verification
  • reinstatement
  • ranking improvements
  • review publication
  • profile visibility

removal of competitor listings.

9.8 Paid Advertising (Google Ads, Meta Ads & Other Platforms)

Where paid advertising services are included within the selected Service Package, the Company may provide

  • campaign strategy
  • account setup
  • audience research
  • keyword research
  • ad copy creation
  • creative recommendations
  • conversion tracking
  • bid optimisation
  • landing page recommendations
  • campaign monitoring

reporting.

Advertising performance depends upon factors including

  • budget
  • competition
  • Quality Score
  • landing page quality
  • audience behaviour
  • seasonality
  • platform algorithms
  • product pricing

availability.

The Company does not guarantee

  • impressions
  • clicks
  • CPC
  • CPM
  • CPA
  • conversions
  • sales
  • ROAS

profitability.

Advertising budgets payable to Google, Meta, Microsoft, LinkedIn or any advertising platform remain separate from the Company's professional fees unless expressly stated otherwise.

9.9 Social Media Management

Where included within the selected Service Package, the Company may provide

  • strategy development
  • content calendars
  • graphic creatives
  • caption writing
  • community management
  • campaign execution
  • paid promotions

analytics reporting.

The Client remains responsible for

  • operational responses
  • product information
  • inventory
  • customer service
  • legal compliance

approval of regulated content where applicable.

The Company shall not be liable for audience reactions, platform moderation, account restrictions, or user-generated content.

9.10 Performance Marketing

The Company shall continuously monitor and optimise campaigns using commercially reasonable efforts.

Campaign performance may fluctuate due to

  • market competition
  • algorithm updates
  • audience fatigue
  • creative fatigue
  • seasonal demand
  • pricing changes
  • stock availability

competitor activity.

Performance fluctuations shall not constitute a breach of these Terms.

9.11 Advertising Accounts

Unless otherwise agreed

  • advertising accounts should preferably remain in the Client's ownership
  • the Company shall receive administrative access only

the Client remains responsible for maintaining valid payment methods.

The Company shall not be liable for campaign interruptions caused by

  • failed payments
  • account suspension
  • policy violations
  • identity verification delays

platform outages.

9.12 Reporting & Analytics

Where reporting forms part of the selected Service Package, the Company may provide periodic reports including

  • impressions
  • clicks
  • engagement
  • website traffic
  • keyword performance
  • conversions
  • advertising metrics

audience insights.

Analytics supplied by third-party platforms may include estimation methodologies and reporting delays.

The Company makes no warranty regarding the absolute accuracy of third-party reporting data.

9.13 Client Compliance

The Client remains solely responsible for ensuring that

  • products
  • services
  • advertisements
  • promotions
  • pricing
  • testimonials
  • claims
  • website content
  • social media content

comply with all applicable laws and industry regulations.

The Company may refuse to publish any material it reasonably believes to be

  • unlawful
  • misleading
  • defamatory
  • discriminatory
  • fraudulent
  • infringing
  • offensive

contrary to platform policies.

9.14 Platform Policies

Google, Meta, LinkedIn, Microsoft, X, YouTube and other platforms regularly modify

  • algorithms
  • advertising policies
  • AI systems
  • ranking methodologies
  • eligibility requirements

account verification procedures.

The Company shall not be liable for any adverse impact resulting from such platform changes.

9.15 Suspension of Services

The Company may suspend Services where

  • payments remain overdue
  • required approvals are repeatedly delayed
  • the Client supplies misleading information
  • unlawful instructions are issued

continued engagement exposes the Company to legal or reputational risk.

Such suspension shall not relieve the Client of its obligation to pay accrued fees.

9.16 Use of Artificial Intelligence (AI) Tools

To improve efficiency and service quality, the Company may utilise Artificial Intelligence (AI) tools for activities including

  • research
  • drafting
  • content ideation
  • keyword analysis
  • coding assistance
  • campaign optimisation
  • data interpretation
  • creative concept generation

automation.

All AI-assisted outputs shall undergo appropriate human review before delivery.

The Client acknowledges that AI-generated content may require factual verification and further refinement.

The Company's obligation is limited to exercising reasonable professional skill and care in reviewing AI-assisted work before submission.

9.17 AI Search & Emerging Technologies

The Client acknowledges that search technologies, including AI-powered search engines, generative search experiences, answer engines, voice search, and similar technologies, are evolving rapidly.

The Company does not guarantee visibility, citation, recommendation, or inclusion of the Client's business within any AI-generated responses or future search technologies.

Optimization strategies for such technologies shall be implemented only where included within the selected Service Package or separately agreed.

10. COMMERCIAL TERMS, FEES & PAYMENT CONDITIONS

The following provisions govern the commercial relationship between the Company and the Client concerning all Services provided by the Company.

These terms shall apply to every Service Package, customised Proposal (where applicable), Statement of Work (SOW), invoice, subscription plan, maintenance plan, renewal, and any other commercial arrangement between the Company and the Client.

10.1 Service Fees

The fees payable shall be those specified in

  • the selected Service Package
  • customised Proposal or Quotation (where applicable)
  • Statement of Work (SOW)
  • Invoice
  • Subscription Plan

Renewal Notice; or

any other written commercial communication issued by the Company.

Unless expressly stated otherwise

  • all prices are quoted in Indian Rupees (INR)
  • GST and other applicable taxes shall be charged separately where required by law
  • prices remain valid only for the validity period specified by the Company

Services outside the agreed scope shall be billed separately.

10.2 Order Confirmation & Project Commencement

An order shall be deemed confirmed upon the earliest occurrence of

  • confirmation of a Service Package
  • payment of the applicable advance
  • acceptance of a payment link
  • confirmation through email, WhatsApp, SMS, recorded telephone conversation, or any authorised communication channel

acceptance of a customised Proposal (where applicable).

The Company shall commence work only after

  • receipt of the applicable advance payment
  • receipt of necessary information, credentials, and content

completion of any onboarding requirements reasonably required for the selected Service Package.

Estimated commencement dates remain subject to fulfilment of these conditions.

10.3 Payment Schedule

Unless otherwise agreed in writing, payments shall be made as follows.

(a) Website Development

  • advance payment before commencement
  • milestone payments where applicable

balance payment before deployment, migration, handover, or transfer of administrative credentials.

(b) Monthly Services

Recurring services including

  • SEO
  • Local SEO/GBP
  • Google Ads Management
  • Meta Ads Management
  • Social Media Management
  • Google Business Profile Management
  • Website Maintenance
  • AMC
  • ORM
  • Performance Marketing

shall be payable in advance for each billing cycle.

(c) One-Time Services

Consulting, audits, branding, design work, migration, technical implementation, legal documentation, and similar one-time services shall be payable as specified in the applicable invoice or Service Package.

10.4 Accepted Payment Methods

The Company may accept payment through

  • Bank Transfer
  • NEFT
  • RTGS
  • IMPS
  • UPI
  • Credit Cards
  • Debit Cards
  • Net Banking
  • Approved Payment Gateways
  • Payment Links
  • Cheques (subject to clearance)
  • Demand Drafts

any other payment method approved by the Company.

Any transaction charges, foreign exchange charges, gateway charges or bank charges shall be borne by the Client unless expressly agreed otherwise.

10.5 Taxes

The Client shall bear all applicable taxes including GST and other statutory levies imposed under applicable law.

The Company shall issue tax invoices in accordance with applicable Indian tax regulations.

10.6 Additional Services

Any Service requested beyond the selected Service Package shall constitute an Additional Service.

Before commencing Additional Services, the Company may issue

  • revised quotation
  • revised invoice
  • revised Service Package
  • Change Request estimate

supplementary Statement of Work.

Additional Services shall commence only after Client approval.

10.7 Late Payments

Invoices shall be paid on or before the due date.

Without prejudice to the Company's other rights under this Clause 10.7, overdue invoices shall accrue interest at the rate of 1.5% per month (or the maximum rate permitted under applicable law, whichever is lower) from the due date until the date of actual payment, in addition to any recovery costs payable under Clause 10.19.

Where payment is delayed, the Company may, without liability

  • suspend Services
  • pause project execution
  • suspend advertising campaigns
  • disable development environments
  • postpone deployment
  • withhold deliverables
  • suspend support services

suspend maintenance services.

The Company may also recover reasonable legal and collection costs permitted by applicable law.

10.8 Suspension for Non-Payment

Where any invoice remains unpaid beyond the agreed payment period, the Company may suspend all or part of the Services.

Such suspension shall not

  • constitute breach of contract
  • create any entitlement to compensation

extend contractual obligations beyond reasonable rescheduling.

The Client shall remain liable for all outstanding fees.

10.9 Ownership Pending Full Payment

Until all outstanding invoices, taxes, interest (if applicable), and other charges have been paid

  • ownership of Deliverables shall remain with the Company
  • administrative credentials may be withheld
  • deployment may be withheld
  • source files may be withheld

licences granted to the Client shall remain temporary and revocable.

Ownership transfers only after full and final payment.

10.10 Advertising Budgets

Advertising expenditure payable to

  • Google
  • Meta
  • Microsoft Advertising
  • LinkedIn
  • X
  • YouTube

or any advertising platform,

shall remain entirely separate from the Company's professional fees unless expressly stated otherwise.

The Client remains responsible for

  • advertising spend
  • taxes
  • platform charges
  • gateway charges

currency conversion charges.

The Company shall not be obliged to advance advertising budgets.

10.11 Third-Party Costs

Unless expressly included within the selected Service Package, the following shall be billed separately

  • domain registration
  • domain renewal
  • hosting
  • SSL certificates
  • premium themes
  • premium plugins
  • AI subscriptions
  • stock photography
  • licensed fonts
  • CRM licences
  • email marketing software
  • WhatsApp Business API
  • SMS gateways
  • API usage
  • cloud services
  • CDN services

external consultants approved by the Client.

The Company shall not be responsible for changes in third-party pricing.

10.12 Refund Policy

The Client acknowledges that the Company's Services involve allocation of skilled manpower, technical expertise, software resources and business infrastructure.

Accordingly

  • advance payments become non-refundable once work has commenced
  • completed milestones are non-refundable
  • monthly retainers already utilised are non-refundable
  • advertising expenditure is non-refundable
  • domain registrations
  • hosting
  • SSL certificates
  • software licences
  • premium plugins
  • third-party subscriptions
  • AI subscriptions
  • payment gateway fees

are non-refundable.

Where the Company voluntarily approves a refund, reasonable deductions may be made for

  • work completed
  • consultation provided
  • third-party expenses incurred

administrative costs.

Nothing in this clause limits any statutory rights available under applicable consumer protection laws.

Where the Company approves a refund under this Clause, such refund shall ordinarily be processed within fifteen (15) Business Days of approval, subject to deduction of the amounts referred to above.

10.13 Cancellation by Client

The Client may cancel the Services by providing not less than thirty (30) calendar days' prior written notice in the case of recurring or subscription-based Services, or fifteen (15) calendar days' prior written notice for one-time project-based Services, unless otherwise agreed in writing.

Upon cancellation

  • all completed work shall immediately become payable
  • approved Additional Services shall remain payable
  • third-party costs and non-cancellable commitments shall remain payable

recurring Services shall continue until the expiry of the applicable notice period or current billing cycle, whichever is later, unless otherwise agreed in writing.

Cancellation does not automatically entitle the Client to any refund.

10.14 Cancellation by Company

The Company may suspend or terminate the Services immediately, without prior notice, where

  • payments remain overdue beyond the agreed due date
  • the Client commits a material breach of these Terms
  • false, misleading, or fraudulent information has been supplied
  • unlawful or unethical instructions are received
  • abusive, threatening, discriminatory, or harassing conduct occurs

continued performance would expose the Company to legal, regulatory, financial, operational, or reputational risk.

For breaches that are reasonably capable of being remedied (other than non-payment, fraud, unlawful conduct, or abusive behaviour), the Company may issue a written notice providing the Client seven (7) calendar days to cure the breach. If the breach is not remedied within that period, the Company may terminate the Services without further notice.

Termination or suspension shall not affect

  • the Company's right to recover outstanding fees
  • payment obligations accrued prior to termination

any rights or remedies available under these Terms or applicable law.

10.15 Renewal of Recurring Services

Recurring Services shall continue for the subscription period specified within the selected Service Package.

Renewal shall be subject to

  • mutual agreement
  • payment of renewal fees

revised pricing where applicable.

The Company may discontinue legacy plans upon reasonable notice.

10.16 Price Revisions

The Company reserves the right to revise pricing for future engagements based upon

  • inflation
  • technology costs
  • third-party pricing
  • regulatory changes
  • operational expenses

market conditions.

Such revisions shall not affect prepaid active subscriptions unless otherwise agreed.

10.17 Invoices & Billing Disputes

Invoices shall normally be issued electronically.

The Client shall notify the Company of any genuine billing dispute within seven (7) Business Days of receipt.

Failure to raise a dispute within this period shall constitute acceptance of the invoice.

Raising a billing dispute shall not entitle the Client to withhold payment of undisputed amounts.

10.18 No Set-Off

The Client shall not deduct, withhold, or set off any amount payable to the Company unless required by

applicable law; or

a final order of a competent court.

10.19 Recovery of Outstanding Amounts

Where payment remains outstanding after reasonable reminders, the Company may pursue lawful recovery measures including

  • engagement of recovery agencies
  • legal proceedings
  • arbitration or mediation where mutually agreed

recovery of reasonable legal costs to the extent permitted by law.

10.20 Financial Records

The Company's invoices, payment records, bank statements, accounting records, CRM records, and transaction history shall constitute prima facie evidence of outstanding amounts, subject to the Client's right to produce contrary evidence.

10.21 Electronic Transactions & Digital Acceptance

The Client acknowledges that confirmations made through

  • payment links
  • UPI payments
  • online checkout
  • email
  • WhatsApp
  • SMS
  • recorded telephone calls
  • electronic signatures

customer portals; or

any other authorized electronic communication,

shall constitute valid evidence of acceptance of the selected Service Package, these Terms, applicable pricing, and payment obligations, to the fullest extent permitted by applicable law.

The Client agrees that such electronic records may be relied upon by the Company in the event of any dispute relating to the engagement.

11. INTELLECTUAL PROPERTY, CONFIDENTIALITY & DATA PROTECTION

The following provisions govern the ownership, licensing, confidentiality, and handling of intellectual property, confidential information, and personal data exchanged during the provision of Services.

These provisions shall survive completion, cancellation, suspension, or termination of the engagement.

11.1 Ownership of Pre-Existing Intellectual Property

Each Party shall retain ownership of all intellectual property owned by it prior to the commencement of the engagement.

Nothing contained in these Terms shall transfer ownership of

  • trademarks
  • logos
  • trade names
  • copyrights
  • patents
  • software
  • methodologies
  • templates
  • documentation
  • proprietary systems
  • know-how
  • business processes
  • confidential information
  • trade secrets

unless expressly agreed in writing.

11.2 Company Intellectual Property

The Company retains all right, title, and interest in its proprietary

  • frameworks
  • coding libraries
  • development methodologies
  • automation scripts
  • internal tools
  • project management systems
  • AI workflows
  • templates
  • reusable code
  • design systems
  • standard operating procedures (SOPs)
  • internal documentation
  • research methodologies
  • prompt libraries
  • checklists
  • pricing models

business processes.

No ownership in such proprietary assets shall pass to the Client merely because they were used in delivering the Services.

11.3 Client Intellectual Property

The Client shall retain ownership of

  • trademarks
  • business names
  • logos
  • brand identity
  • product catalogues
  • original content
  • photographs
  • videos
  • marketing materials
  • databases
  • confidential business information
  • customer information

provided such materials were lawfully owned by the Client before being shared with the Company.

The Client grants the Company a limited, non-exclusive, royalty-free licence to use such materials solely for performing the Services.

11.4 Ownership of Deliverables

Subject to

  • full payment of all outstanding amounts
  • compliance with these Terms

ownership of the final Deliverables specifically created for the Client shall transfer to the Client.

Transfer shall not include ownership of

  • proprietary software
  • reusable modules
  • reusable source code
  • internal frameworks
  • AI systems
  • templates
  • premium software
  • third-party licensed assets
  • stock images
  • fonts
  • plugins
  • APIs
  • cloud services

open-source software.

Such items remain subject to their respective licence terms.

11.5 Licence Prior to Full Payment

Until all invoices have been paid in full, the Company grants the Client only a limited, revocable, non-transferable licence to review or use Deliverables solely for evaluation purposes.

The Company reserves the right to suspend such licence upon payment default.

11.6 Third-Party Intellectual Property

The Client acknowledges that certain Deliverables may incorporate third-party intellectual property including

  • WordPress
  • Shopify
  • WooCommerce
  • Google Fonts
  • open-source software
  • licensed plugins
  • APIs
  • stock photography
  • premium themes

SaaS products.

Ownership of such components remains with their respective owners.

The Client shall comply with all applicable licence terms governing their use.

11.7 Portfolio Rights

Unless expressly prohibited by a written confidentiality agreement, the Company may display

  • completed websites
  • screenshots
  • publicly available branding
  • project descriptions
  • campaign summaries
  • non-confidential performance metrics
  • testimonials voluntarily provided by the Client

within

  • its website
  • social media
  • sales presentations
  • case studies
  • award submissions

marketing material.

The Company shall not disclose confidential commercial information while exercising these rights.

11.8 Confidential Information

Each Party agrees to treat as confidential all non-public information disclosed by the other Party, including

  • business plans
  • pricing
  • customer information
  • financial information
  • source code
  • software
  • strategies
  • marketing plans
  • trade secrets
  • credentials
  • API keys
  • login information
  • internal documentation
  • technical architecture

AI prompts or proprietary automation workflows where disclosed in confidence.

Confidential Information shall not be disclosed except

  • with prior written consent
  • where required by law
  • pursuant to a court order
  • to professional advisers bound by confidentiality obligations

to employees or contractors having a legitimate need to know for performing the Services.

11.9 Exclusions from Confidential Information

Information shall not be regarded as Confidential Information where it

  • is already in the public domain through no fault of the receiving Party
  • was lawfully known before disclosure
  • is independently developed without reference to the disclosed information

is lawfully obtained from a third party without confidentiality obligations.

11.10 Confidentiality Period

Each Party shall continue to protect Confidential Information during the engagement and for a period of five (5) years following termination or completion of the Services.

Trade secrets shall remain confidential for so long as they retain their legal status as trade secrets under applicable law.

11.11 Client Credentials & Account Access

The Client authorises the Company to access digital accounts solely for providing the agreed Services.

The Company shall use commercially reasonable efforts to protect credentials received from the Client.

The Client remains responsible for

  • maintaining secure passwords
  • enabling multi-factor authentication where available
  • monitoring account activity

promptly notifying the Company of unauthorised access.

Upon completion or termination, the Company may remove its access after completing reasonable handover procedures.

11.12 Personal Data & Privacy

Where the Company processes personal data on behalf of the Client while providing Services, both Parties shall comply with all applicable data protection and privacy laws.

The Company shall process personal data only to the extent reasonably necessary for

  • providing the Services
  • fulfilling contractual obligations
  • complying with legal requirements

protecting legitimate business interests.

The Client represents that it has obtained all necessary permissions and lawful authority to provide personal data to the Company.

11.13 Data Security

The Company shall implement commercially reasonable administrative, technical, and organisational measures to safeguard information under its control.

However, the Client acknowledges that

  • no electronic system is completely secure
  • internet communications involve inherent security risks

cyber incidents cannot be completely prevented.

Accordingly, the Company does not warrant absolute security against unauthorised access, cyberattacks, malware, ransomware, phishing, or similar threats.

The Company's processing of personal data shall, where applicable, be undertaken in accordance with the Digital Personal Data Protection Act, 2023 and the rules framed thereunder, in addition to any other applicable data protection law. The Client acknowledges that certain Services, including the use of Artificial Intelligence tools and cloud-based platforms referred to in these Terms, may involve the transfer, storage, or processing of information on servers located outside India. The Company shall take commercially reasonable steps to ensure that any such cross-border transfer is subject to appropriate contractual, technical, or organisational safeguards.

11.14 AI-Assisted Work Products

The Company may utilise Artificial Intelligence (AI) technologies to assist in

  • research
  • drafting
  • coding
  • data analysis
  • creative ideation
  • workflow automation

reporting.

The Company shall exercise reasonable human review before delivering AI-assisted work products.

Unless expressly agreed otherwise, the Company shall not disclose proprietary prompts, internal AI workflows, automation methodologies, or prompt engineering techniques used during service delivery.

11.15 Open-Source Software

Where Deliverables include open-source software, such software shall remain governed by the applicable open-source licence.

The Company shall not be responsible for obligations arising from the Client's subsequent modification or redistribution of such software.

11.16 Return or Deletion of Information

Upon termination of the engagement and subject to applicable legal or regulatory retention requirements, either Party may request the return or secure deletion of Confidential Information supplied to the other Party.

The Company may retain

  • invoices
  • accounting records
  • communications
  • legally required records
  • backup archives maintained in the ordinary course of business

evidence necessary for legal compliance or dispute resolution.

11.17 Injunctive Relief

The Parties acknowledge that unauthorised disclosure or misuse of Confidential Information or Intellectual Property may cause irreparable harm for which monetary damages alone may be inadequate.

Accordingly, either Party may seek injunctive relief, specific performance, or any other equitable remedy available under applicable law, without prejudice to any other legal remedies.

12. WARRANTIES, DISCLAIMERS, LIMITATION OF LIABILITY, INDEMNIFICATION, FORCE MAJEURE, GOVERNING LAW & DISPUTE RESOLUTION

The provisions contained in this Section allocate commercial risks between the Parties and shall survive completion, cancellation, suspension, or termination of the engagement to the extent necessary.

12.1 Limited Service Warranty

The Company warrants that it shall perform the Services

  • with reasonable professional skill and care
  • in accordance with generally accepted industry standards
  • using suitably qualified personnel

substantially in accordance with the selected Service Package or any customised Statement of Work, where applicable.

Except as expressly stated in these Terms, no other warranties are provided.

12.2 Disclaimer of Warranties

To the maximum extent permitted by applicable law, the Company expressly disclaims all warranties, representations and guarantees, whether express, implied or statutory, including but not limited to warranties relating to

  • merchantability
  • fitness for a particular purpose
  • uninterrupted service
  • error-free operation
  • compatibility with every third-party system
  • continuous availability
  • commercial success
  • profitability
  • search engine rankings
  • lead generation
  • sales
  • return on investment

future platform behaviour.

The Client acknowledges that digital services involve variables outside the Company's reasonable control.

12.3 Third-Party Services Disclaimer

Many Services depend upon third-party providers including

  • Google
  • Meta
  • Microsoft
  • domain registrars
  • hosting companies
  • payment gateways
  • cloud providers
  • software vendors
  • AI platforms

API providers.

The Company neither owns nor controls such third-party services.

Accordingly, the Company shall not be liable for

  • outages
  • policy changes
  • account suspensions
  • API limitations
  • software defects
  • pricing revisions
  • platform updates
  • search algorithm changes
  • AI model updates

discontinued services.

12.4 Client Responsibility

The Client remains solely responsible for

  • all business decisions
  • pricing decisions
  • advertisements approved by the Client
  • website content
  • legal compliance
  • tax compliance
  • product claims
  • customer relationships
  • statutory registrations

regulatory approvals.

The Company shall not assume responsibility for the Client's commercial decisions.

12.5 Limitation of Liability

To the fullest extent permitted by applicable law, the Company's aggregate liability arising out of or relating to the Services, whether in contract, tort (including negligence), statute or otherwise, shall not exceed the total professional fees actually paid by the Client to the Company for the specific Service Package giving rise to the claim during the six (6) months immediately preceding the event giving rise to liability.

Where the engagement is a one-time project, the Company's maximum aggregate liability shall not exceed the total professional fees actually received for that project.

For the avoidance of doubt, the limitation of liability set out in this Clause 12.5 shall not apply to, and shall not limit the Company's liability arising from, fraud, wilful misconduct, gross negligence, or breach of the confidentiality obligations set out in Clause 11.

12.6 Excluded Damages

Under no circumstances shall the Company be liable for any

  • indirect loss
  • consequential loss
  • incidental damages
  • punitive damages
  • exemplary damages
  • special damages
  • loss of profits
  • loss of goodwill
  • business interruption
  • loss of anticipated savings
  • loss of opportunity
  • loss of reputation
  • loss of data
  • cyber losses
  • advertising losses

search engine penalties imposed by third parties.

This exclusion shall apply irrespective of the legal theory upon which the claim is based.

12.7 Duty to Mitigate

The Client shall take reasonable steps to minimise any loss or damage arising from any alleged breach of these Terms.

The Company shall not be liable for losses that could reasonably have been avoided through timely action by the Client.

12.8 Indemnification by the Client

The Client agrees to indemnify, defend, and hold harmless the Company, its directors, employees, consultants, agents, affiliates, successors, and assigns from and against all claims, demands, actions, proceedings, liabilities, losses, damages, costs, penalties, expenses, and reasonable legal fees arising out of or relating to

  • information supplied by the Client
  • infringement of intellectual property rights by Client-provided materials
  • misleading or unlawful advertisements approved by the Client
  • false product or service claims
  • violation of applicable laws or regulations by the Client
  • breach of these Terms by the Client
  • misuse of Deliverables after handover
  • unauthorised modification of Deliverables by the Client or third parties

unauthorised use of third-party software or licences by the Client.

The Company shall promptly notify the Client of any indemnifiable claim and provide reasonable cooperation, at the Client's expense, in defending such claim.

12.9 Force Majeure

The Company shall not be liable for any delay or failure in performing its obligations where such delay or failure results from events beyond its reasonable control, including but not limited to

  • natural disasters
  • floods
  • earthquakes
  • fires
  • pandemics
  • epidemics
  • war
  • terrorism
  • civil unrest
  • strikes
  • lockouts
  • government actions
  • internet failures
  • telecommunications failures
  • cyberattacks affecting infrastructure
  • prolonged power outages
  • failure of cloud infrastructure
  • failures of third-party platforms

AI platform outages or significant service disruptions.

Performance shall be suspended for the duration of the Force Majeure event, and the affected Party shall use commercially reasonable efforts to resume performance as soon as practicable.

12.10 Suspension & Termination

Without prejudice to any other rights, the Company may suspend or terminate the engagement where

  • payments remain overdue
  • the Client materially breaches these Terms
  • continued performance becomes unlawful
  • fraudulent information is supplied
  • abusive or threatening behaviour occurs
  • the Client repeatedly fails to provide required cooperation

continued engagement exposes the Company to material legal, regulatory, operational, or reputational risk.

Termination shall not affect accrued payment obligations or rights that have arisen prior to termination.

12.11 Notices

Any notice required under these Terms shall be deemed valid if sent through

  • registered post
  • recognised courier service
  • email
  • the Company's customer portal (where applicable)

any other electronic communication method mutually recognised by the Parties.

A notice shall be deemed received

  • on the date of delivery if delivered by hand
  • on the date shown in the courier's delivery record

on the date of successful transmission by email, unless a delivery failure notification is received.

12.12 Governing Law

These Terms and any dispute, controversy, or claim arising out of or in connection with these Terms, including any question regarding their existence, validity, interpretation, performance, breach, or termination, shall be governed by and construed in accordance with the laws of India. Subject to the dispute resolution provisions contained herein, the courts at Kolkata, West Bengal shall have exclusive jurisdiction over all such matters.

12.13 Dispute Resolution

The Parties shall endeavor to resolve any dispute, controversy, or claim arising out of or in connection with these Terms through amicable negotiations within thirty (30) days from the date of written notice of the dispute. If the dispute is not resolved within such period, it shall be referred to and finally resolved by arbitration in accordance with the provisions of the Arbitration and Conciliation Act, 1996, as amended from time to time. A Sole Arbitrator mutually appointed by the Parties shall conduct the arbitration. The seat and venue of arbitration shall be Kolkata, West Bengal, the proceedings may be conducted physically or through virtual mode, and the language of arbitration shall be English. Nothing contained herein shall prevent either Party from seeking interim or injunctive relief from the competent courts at Kolkata, West Bengal, which shall have exclusive jurisdiction in respect of all matters relating to the arbitration.

12.14 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect.

The invalid provision shall, to the extent possible, be interpreted in a manner that most closely reflects the original commercial intent of the Parties.

12.15 Waiver

No failure or delay by either Party in exercising any right or remedy under these Terms shall operate as a waiver of that right.

Any waiver shall be effective only if made expressly in writing.

12.16 Assignment

The Client shall not assign, transfer, subcontract, or otherwise dispose of any rights or obligations under these Terms without the Company's prior written consent.

The Company may assign or transfer its rights and obligations to any affiliate, successor, or entity acquiring substantially all of its business, provided such assignment does not materially prejudice the Client's rights.

12.17 Entire Agreement

These Terms, together with the selected Service Package, applicable invoices, customised Proposal (where applicable), Statement of Work, renewal documents, order confirmations, and any written amendments executed by the Parties, constitute the entire agreement between the Parties.

They supersede all prior oral or written discussions, negotiations, representations, understandings, or agreements relating to the subject matter.

12.18 Electronic Records & Digital Acceptance

The Parties acknowledge that records maintained in electronic form, including

  • emails
  • WhatsApp communications
  • CRM records
  • payment confirmations
  • online order confirmations
  • recorded customer calls (where legally permissible)
  • electronic invoices
  • digital acknowledgements
  • payment gateway records

may be relied upon as evidence of the Parties' contractual relationship and performance, subject to applicable law.

12.19 Survival

The following provisions shall survive termination or completion of the engagement

  • payment obligations
  • intellectual property
  • confidentiality
  • data protection
  • indemnification
  • limitation of liability
  • dispute resolution
  • governing law
  • portfolio rights
  • audit and record retention rights

any provision which by its nature is intended to survive.

13. GRIEVANCE REDRESSAL, NOTICES & MISCELLANEOUS PROVISIONS

This Section sets out the Company's grievance redressal mechanism together with certain additional commercial and contractual provisions applicable to the engagement.

13.1 Grievance Officer

In accordance with applicable law, the Company has appointed a Grievance Officer to address any complaints or concerns raised by the Client in connection with the Services. The Grievance Officer may be contacted at: Name: [To be inserted]; Designation: [To be inserted]; Email: [To be inserted]; Address: [Registered office address to be inserted]. The Company shall endeavour to acknowledge grievances within forty-eight (48) hours and to resolve them within thirty (30) calendar days of receipt, save where a longer period is reasonably required having regard to the nature of the complaint.

13.2 Contracting Capacity

The Client represents and warrants that it is competent to contract under the Indian Contract Act, 1872, and that, where the Client is an individual, such individual is not a minor. Services shall not knowingly be provided to minors save where availed through a parent, guardian, or duly authorised representative.

13.3 Precedence Over Client Terms

These Terms shall apply to the exclusion of any terms, conditions, or stipulations sought to be imposed or incorporated by the Client, whether through a purchase order, work order, email footer, or otherwise, and whether or not such terms purport to take precedence over these Terms, unless expressly agreed to in writing by an authorised representative of the Company.

13.4 Non-Solicitation

During the term of the engagement and for a period of twelve (12) months thereafter, the Client shall not, directly or indirectly, solicit, engage, or offer employment or consultancy to any employee, consultant, or contractor of the Company who was involved in the delivery of the Services, without the Company's prior written consent.

13.5 Notices & Registered Office

For the purposes of Clause 12.11, notices to the Company shall be addressed to: Online Legal India, [Registered office address to be inserted], Email: [To be inserted]. The Company shall be entitled to update these contact details from time to time by publishing the updated details on its website.