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10 Things to Remember while Choosing a Trademark

Online Legal India LogoBy Online Legal India Published On 01 Dec 2020 Updated On 24 Dec 2021 Category Trademark

Are you an entrepreneur with a vision to create your own brand? Generally, a brand name always comes along with the idea. But, be careful before you settle on a name. Since there are so many brands nowadays, almost all of them come with their own unique tagline and Trademark. 

A Trademark is a legal process of safeguarding the unique Sign, Expression, Logo of a Business Entity that helps the consumers to distinguish a product or service from others available in the marketplace. 

In the era of tough competition, making a place in the heart of your consumers is of utmost priority. Trademarking your brand identity is the way to do it. So before you rack your brain to come up with a catchy and singular name, you need to follow a few points.

10 Points to Remember before Designing the Trademark

1. Your Trademark should be unique

2. For a logo TM, it should be fanciful and suggestive.

3. Avoid using general terms from everyday speech and vernacular.

4. Check for any pre-existing similar mark in the market.

5. Do not make your Trademark long and descriptive.

6. The Trademark should be relevant to your company’s commodity.

7. Do not make the logo/design too confusing or complicated to understand.

8. Your Trademark should not contain any disparaging and obscene sign or language.

9. Make your TM catchy and memorable.

10. It should be devoid of certain emblems and names which are prohibited under the Emblem and Names (Prevention of Improper) Act, 1950.

Even after checking out all the criteria to acquire a distinct yet imaginative trademark for your enterprise, your work is far from done. You have to draft the Trademark Regisatrtion application after an extensive search and classification is done. This is why it is advisable to always seek guidance from TM experts while registering the mark. Online Legal India™ is purposed to do exactly that. 

Get Trademark Registration with ease 

In Online Legal India™, the specialized TM expert panel will carry out all the legal procedures to register your ™ mark from the authorized body of the Indian Govt. 

Besides 24x7 legal service, we will provide you the industry-standard trademark designs for your brand as per your preferences. If you’re looking to get your trademark registered at an affordable cost at the earliest, you should be in touch with the country's recommended Trademark Experts


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